As a business owner, it's important to understand that the quality of the branded merchandise you provide to your customers can have a direct impact on the perceived value of your company. While it may be tempting to save money by purchasing cheap, low-quality t-shirts to represent your brand, this decision could ultimately end up hurting your business in the long run.
One of the main reasons why a cheap $3.99 t-shirt can hurt your business is because people do judge your company based on how the t-shirt feels and looks. If the shirt is poorly made, it will not only feel uncomfortable to wear, but it may also not hold up well over time. This can create a negative association with your brand, as customers may assume that if you can't even be bothered to provide high-quality merchandise, then the products and services you offer must not be of a high quality either.
On the other hand, investing in higher quality t-shirts can actually save you money in the long run. While a better t-shirt may cost $5 more upfront, it's likely to be worn 10 times as much as a cheap t-shirt before the customer stops wearing it. This means that the cost per impression is actually lower with the higher quality shirt.
To illustrate this point, let's say you purchase a batch of cheap t-shirts for $3.99 each, and each shirt is worn an average of 3 times before the customer stops wearing it. That means each shirt is being worn for a total of 3 impressions, and at a cost of $3.99 per shirt, the cost per impression is $1.33.
Now let's compare that to a batch of higher quality t-shirts that cost $5 more upfront, but are worn an average of 30 times before the customer stops wearing them. These shirts are being worn for a total of 30 impressions, and at a cost of $8.99 per shirt, the cost per impression is only $0.30.
BETTER QUALITY SHIRT = BETTER IMPRESSIONS = MORE SALES
As you can see, the higher quality t-shirts may cost more upfront, but they are actually less expensive on a per impression basis. This is particularly important when it comes to branded merchandise, as the whole point of buying branded apparel is to get your company's name and logo in front of as many people as possible.
In conclusion, while it may be tempting to save money by purchasing cheap, low-quality t-shirts to represent your brand, this decision could ultimately end up hurting your business. Investing in higher quality t-shirts may cost more upfront, but they are likely to be worn more often and create a more positive association with your brand. In the end, it's worth it to invest in higher quality t-shirts in order to create a strong and lasting impression for your business.
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